Category Archives: consumer demand

Chicken executions at night

Today I did a taxi run in the early hours of the morning, passing the slaughterhouse at about 03.45 as the pre-dawn glinted on wet black roads, and again at 07.00 in the rain-drenched grey light of day. Approaching the … Continue reading

Posted in Advocacy, consumer demand | Tagged , , , , , , , , , , , , , , , | 4 Comments

Straight talking about ‘welfare regulations’

It’s common to read on social media that because the writer of a comment claims to support ‘better welfare regulations’, they assert that whether or not they are vegan, they are doing something to help our victims that those of … Continue reading

Posted in consumer demand, Terminology, welfare | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments

Looking at language: livestock

Defined by the dictionary as ‘farm animals regarded as an asset’, the word ‘livestock’ is an obscene truth hidden in plain sight. While we may allow ourselves to be soothed by the ‘caring’ rhetoric of the victim sellers, the word … Continue reading

Posted in consumer demand, Terminology | Tagged , , , , , , , , , , , , , , , | 4 Comments

On trusting experts

When we are new to the world, parents and carers feed and clothe us. Most of us have little idea what we are eating, drinking, wearing or using. As children we lack even the ability to grasp the brutality of … Continue reading

Posted in Awakening to veganism, consumer demand | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

On living our values

It is not necessary for human animals to use other animals for any reason, and only those unaware of the science, or those who have a vested financial interest in keeping us from realising the truth, will tell us different. … Continue reading

Posted in consumer demand, Sentience | Tagged , , , , , , , , , , , , , | 1 Comment

Thinking about things other people do

When confronted with information about what is done to members of other species at the hands of our own species, have you ever caught yourself saying, ‘at least things like that don’t happen here’?  I know that in the past … Continue reading

Posted in Addressing resistance to change, consumer demand, welfare | Tagged , , , , , , , , , , , , , , , | 6 Comments

A plea to shoppers

Today there are millions of individuals in the death trucks, packed in crates, queuing in slaughterhouses. For each one who waits, quaking, a pulse throbs warm and strong under soft skin while a heart pounds with anxiety. They listen to … Continue reading

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Translations of common expressions: ‘Grass-fed lamb, half price!’

This was a promotion by a supermarket, heard recently in a TV ad break. With a great deal encapsulated in very few words, it’s a cynical bit of mind-bending although there was a time I wouldn’t have realised; that’s the art … Continue reading

Posted in 'Happy' exploitation, Awakening to veganism, consumer demand, Harm reduction, welfare | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Thoughts for another Mother’s Day

Every festival and specially designated ‘day’ presents a shameless commercial opportunity to flood the market with consumer goods and Mother’s Day is no different. The shops are filling up with items targeted at those who gladly embrace this annual occasion … Continue reading

Posted in consumer demand, dairy, eggs, Festivals | Tagged , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Defend the innocent, join the dots

Recently I saw a number of articles, images and videos that I found deeply moving. • A dairy cow with severe head trauma had been thrown into a dumpster to die. She was standing, face bloodied, hunched in agony, looking … Continue reading

Posted in consumer demand, Imagery | Tagged , , , , , , , , , , , , , | 3 Comments