Category Archives: Statistics

Thinking of ducks

Ducks. As a child I used to love visiting duckponds. It was a Sunday treat and few children of my generation in my part of the world haven’t been enchanted by ‘going to feed the ducks’, clutching a bag of … Continue reading

Posted in Advocacy, Statistics, Victims in the shadows | Tagged , , , , , , , , , , , , | 4 Comments

Slaughter numbers jump by 2.2 billion

Despite the euphoria caused by the proliferation of plant based dietary options in shops and restaurants, the statistics don’t bear out the wishful thinking about veganism taking over the world any time soon. In fact, given the accelerating climate catastrophe … Continue reading

Posted in consumer demand, Global disasters, Statistics | Tagged , , , , , , , | 22 Comments

Ending life as we know it – humanity on the edge of the abyss

Every day I see posts using fanciful estimates about the number of individuals our species slaughters each year. There are even suggestions (often circulated by those seeking to claim credit – and frequently, donations) that slaughter numbers are falling. They … Continue reading

Posted in Global disasters, Statistics | Tagged , , , , , , , , , , , , , , , , , , , , , , | 29 Comments

Harm is driven by consumer demand – thoughts about dairy

Most of us were raised to believe that we ‘needed’ to consume dairy to be healthy. We were also taught that taking milk didn’t harm cows. Many of us live our whole lives without ever challenging these childhood myths. The … Continue reading

Posted in consumer demand, dairy, Statistics, Uncategorized | Tagged , , , , , , , , , , , , | 14 Comments

Statistics: a list of individual tragedies

How often do we look at statistics and get lost in the mathematics of bigger numbers and smaller numbers, more or fewer, comparisons and graphs. Look again. Every single one of these 74,171,872,986 was a unique individual – separate from … Continue reading

Posted in Addressing resistance to change, Statistics | Tagged , , , , , , , , , , , , , , | 29 Comments